Press kit
Harrumphs: Pop-Up Cards. Sassy greeting cards for iPhone and iPad, out now on the App Store in the United States. Everything on this page is yours to use in coverage.
Digital pop-up greeting cards with sassy characters you get to keep.
Pick a card, add their name, and send it as a link in a text or email. When they tap it, a paper scene folds open and a character pops out to say hello in its own recorded voice. The character is theirs to keep. It moves into their Pop-Up Mall and chills with the others, unimpressed.
There are twenty characters to start, in four sets: Halloween, Día de los Muertos, Election Day, and Moments, for everyday things like birthdays, thank-yous, get well soon and congratulations. Thanksgiving and Christmas are on the way, and new sets show up in the app without an update.
Harrumphs is a free download for iPhone and iPad. Your first card is free, any one you pick. Every other card is $0.99, bought once and sent to as many people as you like. Sets are $2.99 to $3.99. Opening a card is always free, and passing on a card you were given costs nothing, though the character goes with it. No account, no subscription, no ads.
It came out October 28, 2026, on the App Store in the United States.
Harrumphs is made by one person, Norman Praught, in San Francisco. It started with the holiday objects everyone already owns, a candy corn, a pumpkin, an office mug, a tissue box, and the question of what they’d be like if they’d grown up in the 80s and 90s. The answer was a valley girl, a mall rat, a grunge kid and a mug whose whole position is “Don’t talk to me until I’ve had me.”
Everything in the app is drawn as cut paper in vector, lit from one lamp, with a shader that puts grain and a cut edge on every piece. The cards fold the way paper folds. The characters are rigged in code and animated with anticipation and overshoot, so nothing moves in a straight line. The voices are recorded, and the mouths move to the words.
It’s for grown-ups who grew up with these jokes and still send cards, or would if cards were funnier.
Twenty characters. Each has a name, a line, a recorded voice and more to say when tapped. Lines are quoted exactly; the characters punctuate as they please.
The whole cast on one sheet, 3400 × 3677. PNG · 3.9 MB
Per character: Art is the character alone on transparent (WebP here; PNGs in the zip), Link preview is the card’s 1200 × 630 preview, Film is the card opening.
Six cards. $3.99 the set, or $0.99 each.

No. 1 · Happy Halloween
“As if.”

No. 2 · Happy Halloween
“Whatever.”

No. 3 · Happy Halloween
“Dude. Cool thrift.”

No. 4 · Happy Halloween
“Not in this house! Scat!”

No. 5 · Happy Halloween
“I bring the calculator, you bring the proof!”

No. 6 · Happy Halloween
“Five more! You're welcome.”
Six cards. $3.99 the set, or $0.99 each.

No. 7 · Thinking of You...from Bed
“Just another ten minutes...”

No. 8 · Happy Birthday, Honey!
“I'm Wax Diva. There's only room for one diva at this party.”

No. 9 · Happy Work Day
“Don't talk to me until I've had me.”

No. 10 · Get Well Soon
“It's not a cold. I looked it up. Twice.”

No. 11 · Thank You
“I've been regifted so many times I've forgotten my name.”

No. 12 · Congratulations
“We're all winners. Some of us are shinier.”
Four cards. $2.99 the set, or $0.99 each.

No. 13 · Feliz Día de Muertos
“It's Día de los Muertos. I dressed for it.”

No. 14 · Feliz Día de Muertos
“Don't touch the petals.”

No. 15 · Feliz Día de Muertos
“Those are decorative. Stop eating them.”

No. 16 · Feliz Día de Muertos
“Is it windy or is it me? It's the wind.”
Four cards. $2.99 the set, or $0.99 each. On sale now, while mail-in voting is under way.

No. 17 · I did it!
“I did my part. It's on my sleeve.”

No. 18 · Hurry!
“I've been in this yard since August. Nobody asked me.”

No. 19 · Counted
“Yes. I arrived!”

No. 20 · Still Says Vote
“I'm from a campaign in '88. Don't ask which.”
The App Store set, iPhone first. Tap one for the full-size PNG.
Every card opening, as a vertical film: 720 × 1280, 11 to 19 seconds, with sound. These are the same films a card’s web page plays for people without the app.
This one is Wax Diva’s birthday card. The other nineteen are under their characters, each with its own download link.

The system’s rounded face, semibold, with a small ™. Marigold in the app.

Ink on cream. Cream on night purple works the other way round.
#1A142B#F7EED6#FC9E4C#16121CType. The wordmark and the app itself are the system’s rounded face, SF Pro Rounded, at semibold. Anything a character says is Caveat.
Please don’t recolour the characters, add outlines, or put them on busy backgrounds. Cream or night purple is best. They’re particular about it.
| Name | Harrumphs: Pop-Up Cards |
|---|---|
| Subtitle | Sassy Greeting Cards |
| Tagline | Greeting Cards with an Attitude |
| What it is | Digital pop-up greeting cards with sassy characters you get to keep |
| Release | October 28, 2026 |
| Platforms | iPhone and iPad, iOS 17 or later. |
| Where | The App Store in the United States |
| Price | Free download. The first card is free, any one you pick. Other cards $0.99 each, bought once and sent as often as you like; sets $2.99 to $3.99. Opening a card is always free. No subscription, no ads. |
| At launch | 20 characters in 4 sets: Halloween, Moments, Día de los Muertos, Election Day. Thanksgiving and Christmas follow. |
| Account | None. Characters live on your devices and follow you to your other iPhones and iPads through iCloud. |
| Made by | Norman Praught, Massasoit Advisory LLC, San Francisco. |
| Website | harrumphs.com |
| @harrumphs.app | |
| App Store | Harrumphs: Pop-Up Cards on the App Store |
| Press contact | hello@harrumphs.com |
Norman Praught, founder, Massasoit Advisory LLC. Two photos, yours to use with coverage.
2400 × 1600 JPG · 610 KB
1800 × 2400 JPG · 608 KB
Norman Praught
hello@harrumphs.com
San Francisco. Instagram @harrumphs.app.
Photos of Norman are under Founder.
Happy to send a card code, a card, or Rat-Tailed Pumpkin’s opinion on anything.
“The food court closes at nine. Plan accordingly.”
Rat-Tailed Pumpkin, on deadlines