Press kit

Greeting Cards with an Attitude

Harrumphs: Pop-Up Cards. Sassy greeting cards for iPhone and iPad, out now on the App Store in the United States. Everything on this page is yours to use in coverage.

The Harrumphs app icon

About

Digital pop-up greeting cards with sassy characters you get to keep.

Pick a card, add their name, and send it as a link in a text or email. When they tap it, a paper scene folds open and a character pops out to say hello in its own recorded voice. The character is theirs to keep. It moves into their Pop-Up Mall and chills with the others, unimpressed.

There are twenty characters to start, in four sets: Halloween, Día de los Muertos, Election Day, and Moments, for everyday things like birthdays, thank-yous, get well soon and congratulations. Thanksgiving and Christmas are on the way, and new sets show up in the app without an update.

Harrumphs is a free download for iPhone and iPad. Your first card is free, any one you pick. Every other card is $0.99, bought once and sent to as many people as you like. Sets are $2.99 to $3.99. Opening a card is always free, and passing on a card you were given costs nothing, though the character goes with it. No account, no subscription, no ads.

It came out October 28, 2026, on the App Store in the United States.

The story

Harrumphs is made by one person, Norman Praught, in San Francisco. It started with the holiday objects everyone already owns, a candy corn, a pumpkin, an office mug, a tissue box, and the question of what they’d be like if they’d grown up in the 80s and 90s. The answer was a valley girl, a mall rat, a grunge kid and a mug whose whole position is “Don’t talk to me until I’ve had me.”

Everything in the app is drawn as cut paper in vector, lit from one lamp, with a shader that puts grain and a cut edge on every piece. The cards fold the way paper folds. The characters are rigged in code and animated with anticipation and overshoot, so nothing moves in a straight line. The voices are recorded, and the mouths move to the words.

It’s for grown-ups who grew up with these jokes and still send cards, or would if cards were funnier.

The cast

Twenty characters. Each has a name, a line, a recorded voice and more to say when tapped. Lines are quoted exactly; the characters punctuate as they please.

All twenty Harrumphs characters on cream, in four rows: Halloween, Moments, Día de los Muertos and Election Day, each with its name.

The whole cast on one sheet, 3400 × 3677. PNG · 3.9 MB

Per character: Art is the character alone on transparent (WebP here; PNGs in the zip), Link preview is the card’s 1200 × 630 preview, Film is the card opening.

Halloween

Six cards. $3.99 the set, or $0.99 each.

Moments, for any day

Six cards. $3.99 the set, or $0.99 each.

  • Bed Rot Burrito

    No. 7 · Thinking of You...from Bed

    Bed Rot Burrito

    “Just another ten minutes...”

    Art Link preview Film

  • Wax Diva

    No. 8 · Happy Birthday, Honey!

    Wax Diva

    “I'm Wax Diva. There's only room for one diva at this party.”

    Art Link preview Film

  • Some Mug

    No. 9 · Happy Work Day

    Some Mug

    “Don't talk to me until I've had me.”

    Art Link preview Film

  • Tragic Tissue Box

    No. 10 · Get Well Soon

    Tragic Tissue Box

    “It's not a cold. I looked it up. Twice.”

    Art Link preview Film

  • Fruitcake Regift

    No. 11 · Thank You

    Fruitcake Regift

    “I've been regifted so many times I've forgotten my name.”

    Art Link preview Film

  • Participation Pat

    No. 12 · Congratulations

    Participation Pat

    “We're all winners. Some of us are shinier.”

    Art Link preview Film

Día de los Muertos

Four cards. $2.99 the set, or $0.99 each.

  • Party Calaverita

    No. 13 · Feliz Día de Muertos

    Party Calaverita

    “It's Día de los Muertos. I dressed for it.”

    Art Link preview Film

  • Hot Marigold

    No. 14 · Feliz Día de Muertos

    Hot Marigold

    “Don't touch the petals.”

    Art Link preview Film

  • Bone Bread

    No. 15 · Feliz Día de Muertos

    Bone Bread

    “Those are decorative. Stop eating them.”

    Art Link preview Film

  • Papel Panic

    No. 16 · Feliz Día de Muertos

    Papel Panic

    “Is it windy or is it me? It's the wind.”

    Art Link preview Film

Election Day

Four cards. $2.99 the set, or $0.99 each. On sale now, while mail-in voting is under way.

  • Voted Sticker

    No. 17 · I did it!

    Voted Sticker

    “I did my part. It's on my sleeve.”

    Art Link preview Film

  • Lawn Sign

    No. 18 · Hurry!

    Lawn Sign

    “I've been in this yard since August. Nobody asked me.”

    Art Link preview Film

  • Mail-In Ballot

    No. 19 · Counted

    Mail-In Ballot

    “Yes. I arrived!”

    Art Link preview Film

  • Campaign Button

    No. 20 · Still Says Vote

    Campaign Button

    “I'm from a campaign in '88. Don't ask which.”

    Art Link preview Film

Screenshots

The App Store set, iPhone first. Tap one for the full-size PNG.

iPhone 1320 × 2868

A card opening: Wax Diva’s birthday card, to Jen. Caption: Greeting Cards with an Attitude
1. Greeting Cards with an AttitudeA card opening: Wax Diva’s birthday card, to Jen.Full size · PNG · 2.3 MB
Home: the Pop-Up Mall banner and the Moments shelf. Caption: Twenty characters. Zero enthusiasm.
2. Twenty characters. Zero enthusiasm.Home: the Pop-Up Mall banner and the Moments shelf.Full size · PNG · 1.8 MB
Sending Some Mug’s card: a name, a line, a note on the back. Caption: Send it as a link. They open it free.
3. Send it as a link. They open it free.Sending Some Mug’s card: a name, a line, a note on the back.Full size · PNG · 543 KB
The Pop-Up Mall’s directory map. Caption: Characters you keep chill in The Pop-Up Mall.
4. Characters you keep chill in The Pop-Up Mall.The Pop-Up Mall’s directory map.Full size · PNG · 1.1 MB
The Roller Rink, with Valley Candy Corn talking. Caption: Tap one. It has opinions.
5. Tap one. It has opinions.The Roller Rink, with Valley Candy Corn talking.Full size · PNG · 1.9 MB
What You Missed, over the map. Caption: Every visit starts with what you missed.
6. Every visit starts with what you missed.What You Missed, over the map.Full size · PNG · 883 KB
The six Halloween cards. Caption: The Halloween set. Six of them, all in a mood.
7. The Halloween set. Six of them, all in a mood.The six Halloween cards.Full size · PNG · 3.0 MB

iPad 2064 × 2752

A card opening: Wax Diva’s birthday card, to Jen. Caption: Greeting Cards with an Attitude
1. Greeting Cards with an AttitudeA card opening: Wax Diva’s birthday card, to Jen.Full size · PNG · 2.5 MB
Home: the Pop-Up Mall banner and the Moments shelf. Caption: Twenty characters. Zero enthusiasm.
2. Twenty characters. Zero enthusiasm.Home: the Pop-Up Mall banner and the Moments shelf.Full size · PNG · 2.2 MB
Sending Some Mug’s card: a name, a line, a note on the back. Caption: Send it as a link. They open it free.
3. Send it as a link. They open it free.Sending Some Mug’s card: a name, a line, a note on the back.Full size · PNG · 430 KB
The Pop-Up Mall’s directory map. Caption: Characters you keep chill in The Pop-Up Mall.
4. Characters you keep chill in The Pop-Up Mall.The Pop-Up Mall’s directory map.Full size · PNG · 921 KB
The Roller Rink, with Valley Candy Corn talking. Caption: Tap one. It has opinions.
5. Tap one. It has opinions.The Roller Rink, with Valley Candy Corn talking.Full size · PNG · 2.4 MB
What You Missed, over the map. Caption: Every visit starts with what you missed.
6. Every visit starts with what you missed.What You Missed, over the map.Full size · PNG · 839 KB
The six Halloween cards. Caption: The Halloween set. Six of them, all in a mood.
7. The Halloween set. Six of them, all in a mood.The six Halloween cards.Full size · PNG · 4.0 MB

Films

Every card opening, as a vertical film: 720 × 1280, 11 to 19 seconds, with sound. These are the same films a card’s web page plays for people without the app.

This one is Wax Diva’s birthday card. The other nineteen are under their characters, each with its own download link.

Icon, wordmark, colours

The Harrumphs app icon

App icon

1024 × 1024 PNG · 753 KB

The Harrumphs wordmark in marigold

Wordmark

The system’s rounded face, semibold, with a small ™. Marigold in the app.

Marigold Cream Ink PNG on transparent, 2147 × 408

The Harrumphs wordmark in ink on cream

On a light page

Ink on cream. Cream on night purple works the other way round.

Night purple#1A142B
Cream#F7EED6
Marigold#FC9E4C
Ink#16121C

Type. The wordmark and the app itself are the system’s rounded face, SF Pro Rounded, at semibold. Anything a character says is Caveat.

Please don’t recolour the characters, add outlines, or put them on busy backgrounds. Cream or night purple is best. They’re particular about it.

Facts

NameHarrumphs: Pop-Up Cards
SubtitleSassy Greeting Cards
TaglineGreeting Cards with an Attitude
What it isDigital pop-up greeting cards with sassy characters you get to keep
ReleaseOctober 28, 2026
PlatformsiPhone and iPad, iOS 17 or later.
WhereThe App Store in the United States
PriceFree download. The first card is free, any one you pick. Other cards $0.99 each, bought once and sent as often as you like; sets $2.99 to $3.99. Opening a card is always free. No subscription, no ads.
At launch20 characters in 4 sets: Halloween, Moments, Día de los Muertos, Election Day. Thanksgiving and Christmas follow.
AccountNone. Characters live on your devices and follow you to your other iPhones and iPads through iCloud.
Made byNorman Praught, Massasoit Advisory LLC, San Francisco.
Websiteharrumphs.com
Instagram@harrumphs.app
App StoreHarrumphs: Pop-Up Cards on the App Store
Press contacthello@harrumphs.com

Founder

Norman Praught, founder, Massasoit Advisory LLC. Two photos, yours to use with coverage.

Norman Praught in a plaid shirt, in front of a mural.

2400 × 1600 JPG · 610 KB

Norman Praught in a red vest, by a brick wall.

1800 × 2400 JPG · 608 KB

Contact

Norman Praught
hello@harrumphs.com

San Francisco. Instagram @harrumphs.app.

Photos of Norman are under Founder.

Happy to send a card code, a card, or Rat-Tailed Pumpkin’s opinion on anything.

“The food court closes at nine. Plan accordingly.” Rat-Tailed Pumpkin, on deadlines