HARRUMPHS: POP-UP CARDS
Sassy Greeting Cards. Greeting Cards with an Attitude.
Press kit, harrumphs.com/press/

Digital pop-up greeting cards with sassy characters you get to keep.

Pick a card, add their name, and send it as a link in a text or email. When they tap it, a paper scene folds open and a character pops out to say hello in its own recorded voice. The character is theirs to keep. It moves into their Pop-Up Mall and chills with the others, unimpressed.

Harrumphs is a free download for iPhone and iPad. Your first card is free, any one you pick. Every other card is $0.99, bought once and sent to as many people as you like. Sets are $2.99 to $3.99. Opening a card is always free. No account, no subscription, no ads.

Out now. App Store, United States. Released October 28, 2026.

FACTS
  Name           Harrumphs: Pop-Up Cards
  Subtitle       Sassy Greeting Cards
  Tagline        Greeting Cards with an Attitude
  Release        October 28, 2026
  Platforms      iPhone and iPad, iOS 17 or later.
  Where          The App Store in the United States
  Price          Free download. First card free, any one you pick. Other cards $0.99 each; sets $2.99 to $3.99. Opening a card is always free.
  At launch      20 characters in 4 sets: Halloween, Moments, Dia de los Muertos, Election Day. Thanksgiving and Christmas follow.
  Account        None. Characters live on your devices and follow you to your other iPhones and iPads through iCloud.
  Made by        Norman Praught, Massasoit Advisory LLC, San Francisco.
  Website        harrumphs.com
  Instagram      @harrumphs.app
  Contact        hello@harrumphs.com

THE CAST (lines quoted exactly; the characters punctuate as they please)

HALLOWEEN  (Six cards. $3.99 the set, or $0.99 each.)
  No.  1  Valley Candy Corn  (Happy Halloween)  "As if."
  No.  2  Rat-Tailed Pumpkin  (Happy Halloween)  "Whatever."
  No.  3  Grunge Ghost  (Happy Halloween)  "Dude. Cool thrift."
  No.  4  Random Witch's Hat  (Happy Halloween)  "Not in this house! Scat!"
  No.  5  Bat Mathlete  (Happy Halloween)  "I bring the calculator, you bring the proof!"
  No.  6  Aerobics Cauldron  (Happy Halloween)  "Five more! You're welcome."

MOMENTS, FOR ANY DAY  (Six cards. $3.99 the set, or $0.99 each.)
  No.  7  Bed Rot Burrito  (Thinking of You...from Bed)  "Just another ten minutes..."
  No.  8  Wax Diva  (Happy Birthday, Honey!)  "I'm Wax Diva. There's only room for one diva at this party."
  No.  9  Some Mug  (Happy Work Day)  "Don't talk to me until I've had me."
  No. 10  Tragic Tissue Box  (Get Well Soon)  "It's not a cold. I looked it up. Twice."
  No. 11  Fruitcake Regift  (Thank You)  "I've been regifted so many times I've forgotten my name."
  No. 12  Participation Pat  (Congratulations)  "We're all winners. Some of us are shinier."

DÍA DE LOS MUERTOS  (Four cards. $2.99 the set, or $0.99 each.)
  No. 13  Party Calaverita  (Feliz Día de Muertos)  "It's Día de los Muertos. I dressed for it."
  No. 14  Hot Marigold  (Feliz Día de Muertos)  "Don't touch the petals."
  No. 15  Bone Bread  (Feliz Día de Muertos)  "Those are decorative. Stop eating them."
  No. 16  Papel Panic  (Feliz Día de Muertos)  "Is it windy or is it me? It's the wind."

ELECTION DAY  (Four cards. $2.99 the set, or $0.99 each. On sale now, while mail-in voting is under way.)
  No. 17  Voted Sticker  (I did it!)  "I did my part. It's on my sleeve."
  No. 18  Lawn Sign  (Hurry!)  "I've been in this yard since August. Nobody asked me."
  No. 19  Mail-In Ballot  (Counted)  "Yes. I arrived!"
  No. 20  Campaign Button  (Still Says Vote)  "I'm from a campaign in '88. Don't ask which."

IN THIS FOLDER
  harrumphs-icon.png               App icon, 1024 x 1024
  harrumphs-wordmark-*.png         The wordmark, cream, ink and marigold, on transparent
  harrumphs-cast.png               All twenty on one sheet
  screenshots/iphone, /ipad        The App Store screenshots, 1320 x 2868 and 2064 x 2752
  characters/                      Each character alone, on transparent
  photos/                          Norman Praught, founder, Massasoit Advisory LLC: two photos, 2400 x 1600 and 1800 x 2400

Each card's film (720 x 1280, with sound) and link preview (1200 x 630) are linked under its
character at harrumphs.com/press/#cast.

Colours: night purple #1A142B, cream #F7EED6, marigold #FC9E4C, ink #16121C.
Type: the system's rounded face (SF Pro Rounded), semibold, for the wordmark and the app; Caveat for anything a character says.
Please don't recolour the characters, add outlines, or put them on busy backgrounds. Cream or night purple is best.

Happy to send a card code, a card, or Rat-Tailed Pumpkin's opinion on anything.
hello@harrumphs.com
